Het Volk offers corporate headshots and lifestyle portraits for small companys. Together with the companies we show their customers or clients who the faces behind their organisation are because it’s the people that make a service/product and a company truly great. We work together on defining the branding and aesthetic a company strives for via a custom moodboard for each portrait shoot.CONCEPT
Het Volk Brand identity is inspired by the lens, the look and the eye. We aim to create an eye-catching logo, with a nice balance between formal and playful. Bold and fun, the letter “o” invites us to make an accent in the circle. What is circular refers us to the lens of the camera, to the shutter, to a flere, also what is circular is the eye, the look. This circle is faceted like a lens or as a flare, which makes it special and distinguishes us from other brands that use the circle.
CLIENT Het Volk
ART DIRECTION Sofía Noceti
GRAPHIC DESIGN Sofia Noceti & Meri Centeno
STOCK SO ME IMAGES Pexels & Unsplash
Amsterdam, Netherlands. 2020