New brand identity for Thayers, a furniture company located in the heart of the Hamptons, NY. Established in 1946, Thayers specializes in outdoor living, including the finest quality outdoor furnishings, umbrellas, barbecues and accessories. Owned and operated by the Thayer family for four generations.
The idea was to continue with their aesthetic but giving them a modern, fresh and sophisticated approach, they asked to have a dinamic brand, with logo variables. At the sametime, they asked me to create a sub-brand, Bridgehampton collection.
Client: Thayers / Studio: Maria Lavezzo Studio